Apple slipped to fifth place in the global PC market in the second quarter of 2022, but that's likely for good reason.

Apple slipped to fifth place in the global PC market in the second quarter of 2022, but that’s likely for good reason.

Apple fell from fourth to fifth place in the global PC market in the second quarter of the year, according to new market intelligence data.

The entire market has fallen dramatically, but Apple has been hit particularly hard – although it’s probably for the right reason…

IDC said that while worldwide PC shipments fell 15.3% year over year, Mac sales fell an even more dramatic 22.5% between the second quarter of 2021 and the same quarter this year.

The company says the overall problem was a mixture of supply and demand.

Global shipments of traditional PCs declined 15.3% year-on-year to 71.3 million units in the second quarter of 2022 (2Q22), according to preliminary results from IDC’s Worldwide Personal Computing Device Tracker. This was the second consecutive quarter of declining shipments after two years of growth. The decline was worse than expected as supplies and logistics deteriorated due to the lockdown in China and continued macroeconomic headwinds.

“Recession fears continue to mount and weaken demand across sectors,” said Jitesh Ubrani, director of research at IDC’s Mobile Device Trackers. “Consumer demand for PCs has weakened in the near term and is at risk of doom in the long run as consumers become more cautious about their spending and are once again accustomed to computing across device types such as phones and tablets. Meanwhile, business demand has been more robust though It also declines as companies delay purchases.”

However, these things are all relative. The pandemic has dramatically increased the demand for computers as people work from home, so it sets a very high standard for comparison.

Despite the recent decline and weak demand, overall PC volume remains similar to the beginning of the pandemic when volumes reached 74.3 million in Q2 2020 and the market is still well above pre-pandemic levels as volumes were in Q2 2020. 2018 and 2019 were 62.1 million and 65.1 million units, respectively.

Apple’s premium pricing may be one reason the company is taking a bigger hit at a time when consumers are more careful about their money, but it also looks likely that second-quarter demand will be suppressed by customers waiting for the M2 MacBook Air to go on sale. .

Apple announced the new device at the beginning of June, when there was still nearly a full month out of the quarter left – but it didn’t go on sale until July 8, the following quarter.

The Cupertino company certainly gave people plenty of reasons to wait. First, an all-new design, with slimmer bezels and two new colours.

The MacBook Air has been completely reimagined around the M2, and features a new design that’s remarkably thin from all angles. With a rugged one-piece all-aluminium body that’s incredibly durable and built to last, it’s just 11.3mm thick, weighs just 2.7 pounds, and offers an impressive 20 percent reduction in size over the previous generation. And thanks to the M2’s energy efficiency, all the capabilities of the MacBook Air are integrated into a silent, fanless design. In addition to silver and space gray, MacBook Air is now available in two stunning new colors: Midnight and Starlight.

Second, a combination of 18 hours of battery life (likely equivalent to true all-day battery life in real-world use), and the kind of performance never before seen in Apple’s entry-level laptops.

With the M2, intensive workloads like editing complex timelines in Final Cut Pro are about 40 percent faster than the previous generation, and up to 15 times faster for customers who haven’t upgraded to Apple silicon.

While IDC has not commented on this factor, it expects Mac sales to rebound in the current quarter, while making no such prediction for the global PC market as a whole.

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