Apple’s efforts to develop self-driving cars, codenamed Project Titan, have been well documented over the years. Project Titan has gone through many leadership changes, strategy shifts, and more.
New report from the information Today Apple Car goes into detail, including details on the car’s design, Jony Ive’s involvement, Craig Federighi’s doubts, and the so-called “hostility incident”.
apple car disorder
According to the report, Craig Federighi, Apple’s senior vice president of software engineering, is a prominent skeptic of the Apple Titan project. Federighi is not directly involved in the development of the Apple Car, but he has reportedly expressed his concerns in particular to some other Apple executives.
The report goes on to note that Tim Cook only oversees the project from afar and “seldom visits” Project Titan offices in Santa Clara, California. Some of the staff said the information That Cook’s far leadership has hurt the project, which lacks “An individual character who can clearly define and articulate what the product should be”.
The report says that Cook was “Unwilling to commit to a comprehensive vehicle drop” frustrating some of the top executives working on Project Titan.
Besides Cook’s distant leadership and Federighi’s skepticism, Project Titan has also undergone multiple operational changes. Ian Goodfellow was at one point leading the development of machine learning for Apple’s self-driving car technology, but left Apple earlier this year.
Doug Field took over Project Titan from Bob Mansfield in 2018, resulting in “era of stability” for Apple Car. In fact, some employees said the information That was driving under the field “The best chance for the company to launch a car”. After that, Field announced his departure in September 2021 after being robbed by Ford.
Apple Car Design and Johnny Eve
As it is today, Kevin Lynch is leading the development of the Apple Car, as I mentioned earlier Bloomberg. The goal is to mass produce a car for consumers.
Employees are now discussing how to hide a new version of a self-driving test car that looks a lot like the final version of the car Apple wants to make and could hit the road as early as next year. The proposed car is codenamed M101, and the M-based designation means Apple has assigned a codename “for product” You might sell it, not just a technology you’re developing, according to two people familiar with the project. But that doesn’t necessarily mean that Cook is ready to give the green light for a major expansion.
Former Apple chief design officer Jony Ive is also involved on a consulting basis through his company, LoveFrom. Eve is said to have told the Apple Car team that he should “bend to weird” car design and “Not trying to hide her sensors.”
The current design of the car is said to include “Four seats facing inward so that passengers can talk to each other and a curved roof similar to the roof of the Volkswagen Beetle.”
Apple Car designers do too “with experience” Trunk compartment that automatically rises and lowers to give owners “Easier access to storage space”. The team also discussed “Large screens that rise from behind the seats and lower when not in use” And a design that will allow passengers “Lying down and sleeping in the car”.
It is said that Apple hopes to “Get exemptions” From the National Highway Traffic Safety Administration to remove the steering wheel and brakes, relying entirely on self-driving technology.
In terms of self-driving technology, the Apple Car team has reportedly created multiple demonstration videos of high production value for presentation to Tim Cook and other executives. The team also took Cook on a test car ride through the Santa Clara Valley. This car completed that trip without incident and even “Independently conducted DMV driving test to show its capabilities”.
Last August, Apple sent several of its prototypes of self-driving cars on a nearly 40-mile trip through Montana. Drones filmed the flight, from Bozeman to the ski resort town of Big Sky, so Apple executives could make a polished film, with picturesque mountains in the background, to show CEO Tim Cook how their costly and long-running autonomous car project, Titan, was making headway.
The good feelings that followed Bozeman’s demo didn’t last long. Apple’s test cars, modified for Lexus SUVs, struggled to navigate the streets near its Silicon Valley headquarters without maps, crashing into borders and sometimes having trouble staying in their lanes while crossing intersections, according to two people who worked on the program.
Earlier this year, one of Apple’s test cars nearly hit a runaway while driving at 15 mph. car program “First select the runner as a fixed object” before being reclassified as “fixed person” then finally “mobile pedestrian”.
But even with this correct determination, the car “It just changed course a bit”. then “The reserve human driver hit the brakes at the last minute” And the “The car stopped a few feet from the pedestrians”. Had no human intervention, Apple’s tests indicated that the car “It was almost certain to hit the run.”
Then , “Apple has paused its fleet for investigation” in “jogger incident”. The company fixed the identification issue and added the trail to its map database.
full report from the information Well worth a read and provides one of our most in-depth looks yet at the turmoil within Project Titan.
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